Nestled in the heart of Jakarta, Bintang Sempurna stands as a beacon of innovation since its establishment in 1989 under the name “Sempurna”. Originally starting with just two units of copy machines, the company has evolved into a powerhouse, catering to the diverse needs of consumers under the name Graha Bintang Sempurna. Recently, UIC College students had the privilege of immersing themselves in the world of design during an insightful visit to this renowned establishment.
Led by the CEO, Laurensius Chandra and Donny Budhi P., the Manager of Marketing and Research and Development, students were initiated into the art of design—an indispensable skill in captivating audiences and driving sales. With CEO Chandra emphasizing the crucial role of design in business, students gleaned insights into crafting compelling visuals that leave a lasting impact on consumers.
Parallel to this, Donny Budhi P. delineated the meticulous process involved in creating a well-printed product, breaking it down into five key stages: layout, fonts & texts, images, colours, effects, and paper material. Each step, meticulously curated, contributes to the overall aesthetic appeal and effectiveness of the final product. Students absorbed these lessons eagerly, understanding the intricacies behind the scenes of a successful print production.
Following the enlightening session, students were granted the opportunity to explore Bintang Sempurna's production house firsthand. Venturing through the facility, they witnessed the seamless integration of technology and craftsmanship, witnessing first hand the dedication to excellence that defines Bintang Sempurna's operations. As the visit drew to a close, students departed with newfound knowledge and inspiration, armed with insights into the art and science of design.
Their journey to Bintang Sempurna not only broadened their understanding of the industry but also ignited a passion for creativity and innovation. With the lessons learned echoing in their minds, students are poised to embark on their own entrepreneurial endeavors, equipped with the tools to leave a mark in the dynamic world of design and printing.
Commentaires