On Tuesday, May 14th, 2024, UIC College Computing Students had the incredible honor of hosting a session with one of the industry's finest, Sisi Aspasia from Corporate Communications at Bhinneka.com. Sisi shared her invaluable insights on Branding & Marketing Strategy in E-Commerce.
Enlightening us with her extensive knowledge and experience. She discussed the importance of creating a strong brand identity, the role of customer trust, and the impact of a cohesive marketing strategy in driving e-commerce success. Her presentation was both inspiring and informative, offering practical strategies that can be applied in today’s competitive market.
💡 To deepen students' understanding, students were organized into working groups for discussions and tasked with performing a SWOT analysis on e-commerce businesses. This collaborative effort allowed students to apply Sisi's teachings, analyze strengths, weaknesses, opportunities, and threats, and develop strategic insights specific to the e-commerce sector. Thank you, Sisi Aspasia, for dedicating your time and expertise to enrich our learning experience. Your contribution has undoubtedly made a significant impact on our understanding of branding and marketing in the e-commerce landscape.
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