In the pursuit of excellence, the significance of learning directly from business interpreters cannot be overstated. On April 24th, 2024, the enterprising minds of UIC College students embarked on a transformative journey at .Temu SCBD, immersing themselves in the realm of successful business practices. With an attendance of 125 students, this UIC College X .TEMU Cafe event served as a significant real client project activity for students completing their final assignments in the February 2024 term. During this event, UIC College students received valuable business insights into the operations of .TEMU, presented directly by Mr. Gito Sabata (Branding and Marketing Director of .TEMU), Mr. Diatje Gunung Harahap(CEO of .TEMU and Balesin.id), and Mr. Joseph Erwin (COO of .TEMU Cafe). Furthermore, UIC College also invited Mr. James Eugene (Investment Associate of BRI Venture), where in this session UIC students were directly guided on how to attract investors.
This client briefing session is divided into two, with the first session being led by Mr. Gito Sabata on the topic of Branding & Marketing Strategy of .TEMU Cafe. Mr. Gito explained that in the branding and strategy implemented by .TEMU, three elements are applied across all .TEMU Cafe outlets: friendliness, ambiance, and service. In this session, UIC students were given an understanding that in the business world, regardless of the industry, "customer expectations are ever-evolving." In a world where consumer expectations are constantly changing, .Temu's unwavering commitment to excellence and customer-centricity has propelled them to the forefront of the industry.
In the second session, which delved into The Key Process of Building a Start-Up Business, presented by Mr. Diatje G. Harahap, He emphasised, "To achieve great things, always remember to think big and start small." Students were reminded of the transformative power of vision, where dreams act as guiding beacons, propelling visionaries towards their destined horizon. Mr. Joseph Erwin, further underscored the importance of industry immersion by stating, "It's crucial to invest the time to thoroughly investigate the industry in which your business operates to make informed decisions and stay competitive." This urged students to embark on a journey of exploration, embracing the ethos of learning by doing. Armed with the invaluable lessons imparted by industry stalwarts, students were empowered to navigate the intricate landscapes of business.
The culmination of our expedition was marked by an illuminating discourse led by Mr. James Eugene. He stated “In the dynamic realm of business, while tactics may shift, a founder's unwavering vision remains the guiding light towards the envisioned destination.” Within the symphony of startup establishment, strategic processes intertwine with unwavering vision, sculpting the pathway towards sustainable success. James Eugene outlined three startup pathways: 0-1 for innovating new products, the path to 10 for expanding existing concepts, and the path to 50 for scaling operations for exponential growth.
In hopes that this session will prepare students for their final projects, it is anticipated that this will serve as a foundation for their ultimate assignments. With the insights gained from these sessions, students can better equip themselves for their final projects, harnessing the knowledge and guidance provided to navigate the complexities of their tasks. The journey towards entrepreneurial excellence beckons, a path illuminated by the wisdom of industry stalwarts and the passion of enterprising minds. With each stride, we inch closer towards our aspirations, fueled by the fervor to innovate and the determination to succeed. Together, let us chart new horizons, for the future belongs to those who dare to dream boldly and strive relentlessly to achieve. Embrace the challenges, seize the opportunities, and let our collective efforts propel us toward a brighter, more innovative tomorrow. 🚀🔍
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